Nestlé and Boys & Girls Clubs of America Keep Kids Moving with National Fitness Competition
Partnership’s third year results in nearly 750 participating Clubs nationwide
April 28, 2017, Glendale, CA – Today an anticipated 76,000 kids and teens from nearly 750 local Boys & Girls Clubs will participate in the spring National Fitness Competition, a bi-annual health and wellness program sponsored by Nestlé in partnership with Boys & Girls Clubs of America. Today marks the partnership’s third year and the largest national participation to-date, bringing to life Nestlé’s commitment to creating a healthier generation.
Established in 2015, the National Fitness Competition is a health and wellness program established to encourage a competitive spirit and inspire kids and teens to achieve tangible short-term fitness goals. Local Clubs host fitness competitions for their members, which include activities segmented by age and gender, along with three levels of competition: individual, among peers and against other Clubs to encourage positive competitive spirit.
Magen Clay, a staff member with the Oakland Boys & Girls Club has first-hand experience with the National Fitness Competition. “The group as a whole showed significant improvement both, mentally and physically in regards to physical fitness and wellness,” said Magen. “Our kids’ outlook on participating in daily fitness challenges and in the competition was incredible. They encouraged and rallied around one another to achieve even more together as a team.”
“We’re thrilled with the Fitness Competition’s reception and the level of enthusiasm that we’ve seen from the local Clubs and our employees alike,” said Paul Grimwood, Chairman and CEO of Nestlé USA. “We strive to have a positive impact on the communities where we live, work and play, and the National Fitness Competition is one way we can actively serve these communities nationwide.”
The National Fitness Competition is part of Nestlé’s broader initiatives focused on expanding volunteerism and nutrition education at the community level. This partnership with Boys & Girls Clubs of America builds upon the company’s commitment to becoming a leader in nutrition, health and wellness, and to serve as an example for American youth to lead a life rooted in health and wellness.
“This partnership has created an invaluable joint effort between our organizations to help inspire young people to learn the importance of health and fitness, while also cultivating their self-confidence and motivation that will carry them outside of our Clubs’ walls,” said Jim Clark, President and CEO of Boys & Girls Clubs of America. “Nestlé employees are active volunteers in local chapters throughout the country, and we applaud the company’s continued service through its partnership to support health and wellness initiatives for local Clubs.”
Nestlé is committed to improving the nutrition, health and wellness of communities across the United States. The National Fitness Competition is an opportunity to inspire healthy eating and lifestyle habits in youth at a crucial age as well as to emphasize the value of teamwork and community spirit.
About Nestlé in the United States
Nestlé in the United States is committed to being a trusted leader in nutrition, health and wellness. Our 51,000 employees in the United States are committed to enhancing quality of life, contributing to a healthier future for individuals and families, our communities, and the planet. Nestlé in the U.S. offers a wide and varied portfolio of food and beverage products for people and their pets throughout their lives. Nestlé in the U.S. consists of eight main businesses: Nestlé USA, Nestlé Waters North America, Nestlé Nutrition, Nestlé Professional, Nespresso, Nestlé Health Science, Nestlé Skin Health and Nestlé Purina PetCare Company. The United States is Nestlé S.A.’s largest market with combined product sales in the United States totaling more than $27 billion in 2016. For more information, visit Nestleusa.com or Facebook.com/NestleUSA.
About Boys & Girls Clubs of America
For more than 150 years, Boys & Girls Clubs of America (BGCA.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,300 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in Boys & Girls Clubs of America-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives.
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